Google to give devs 70% Stadia Pro revenue share ‘based on play time’
Google is planning to introduce a revenue share scheme to Stadia, with 70% of Stadia Pro revenue being divided among developers based on the amount of engagement with their games.
The revenue-sharing scheme applies to games that can be claimed by Stadia Pro subscribers, and new arrivals to the service. Developers were concerned that this would be the only way to earn money on Stadia, and could harm creativity for indie games, but the revenue share comes in addition to other compensation.
- Stadia measures engagement in ‘session days’
- ‘Click-to-Play’ affiliate links are coming in 2022
- A game must accrue $500 in link clicks before payout
- 85/15 revenue split for ”newly signed” games under $3 million
- These announcements were made at GDC 2021
Season passes: That means engagement is the measure of success on Stadia, a rather different model from the still-dominant upfront payment model most games use. Free-to-play, as well as premium games with season-based content schedules, are growing more popular on PC and consoles as well, and major series like Assassin's Creed are being reimagined for this model.
Join the club: Several major publishers and platform holders are introducing subscription services, such as Xbox Game Pass, EA Play, and Ubisoft+. That means engagement rates might become ever more important business goals for games as revenue share could become the most lucrative way for developers to make money from their games.
Netflix's Progress: Meanwhile, Netflix has been making moves with its own gaming arm, by bringing in ex VP of content for Facebook Reality Labs, Mike Verdu, who's also known for working at EA Los Angeles as the senior producer for C&C Generals. Verdu will be VP of game development at Netflix, which aims to add video games to its subscription service sometime in the next year.
The good news is that Netflix doesn't plan to charge extra for the games service, according to a report from Bloomberg.