Marvel-themed battle pass worries fans
Fortnite is more than just a super-successful battle royale: It has become a global marketing platform for movies, record artists and other entertainment brands. Is the game turning into one giant advert?
The latest battle pass was just unveiled, and it is heavily Marvel-themed. Fornite boss Donald Mustard insists that it is “all connected” and not just a handful of Marvel-branded swag. Sure enough, a recent webcomic revealed that Galactus and Thor have arrived in the Fortnite universe.
Lore almighty: The island’s power is pulling in characters from other universes, and like a previous dimension-hopping Visitor who ended up in Fortnite, Thor risks forgetting who he is the longer he spends there.
Market forces: The fourth season of Chapter 2 is superhero themed, and Epic recently added a Batman bundle in addition to the upcoming Marvel content. Will Fortnite be able to keep its own identity and storyline intact as more and more branded content appears in the game?