Most US and UK gamers ‘want diversity’ but not ‘societal issues’ from publishers
Newzoo has produced a consumer sentiment study after asking US and UK gamers about diversity and inclusion in videogames.
Few of the respondents felt it is important that games tackle “societal issues” – only 17 and 11 per cent of the US and UK respondents felt it was “very important”.
Newzoo’s “key findings”
- 45 percent of all respondents were women
- 33% of the UK respondents were Black, Hispanic or Asian
- 13% of the UK respondents were part of an ethnic minority group
- 30% of the US and 20% of the UK respondents had a disability
- 54% of the US and 47% of the UK respondents felt that diverse characters are “important”
- 26% of the US and 38% of the UK LGBQ+ respondents felt underrepresented
Online study: 2,054 US and 2,103 UK respondents aged 10 to 50 participated in the online survey, and overall the study found that half the respondents felt game characters could be more diverse, but the majority have no strong feelings about games ‘taking a stance’ on issues.