Unskippable ads patched into NBA 2K21
Angry basketball fans have descended on 2K Games after they suddenly patched unskippable pre-game adverts into NBA 2K21, a game that costs $60 at retail.
The unpleasant surprise was added to the game a month after it launched, and appears on the loading screens on every platform. Loading screens are typically used to adjust your team line-up, but the ads prevent you from doing that, meaning you are forced to watch them while waiting.
Double dip: The PC version also appears to artificially prolong loading times to display the ads, meaning loading times have actually got longer if you have the game installed on a fast SSD. This isn't the first time 2K tries to make a little extra dosh on the side, and EA also tried the same thing with UFC 4.
PEGI fracas: Take 2 has also got into hot water with the European ratings body PEGI, who warned that their microtransaction marketing was uncomfortably similar to casino and betting adverts, as well as targeting young players.