Bungie is working on a new IP and will assist Sony’s live service game strategy
Sony just raised some eyebrows by acquiring Bungie for $3.6 billion, but it's all part of a grand strategy: Sony has around 10 live service game projects in the works, scheduled to hit the market by 2026.
Bungie is working on a “major new IP” according to Sony CFO Hiroki Totoki, and PlayStation will be harnessing Bungie's experience developing and operating live service games for other projects.
- Bungie “remains independent” under PlayStation
- Future games will not be exclusive to Sony platforms
- Acquired as part of Sony's new live service game strategy
- These are meant to “complement” Sony's cinematic narrative games
Dev assist: Bungie will be working closely with Sony's other first-party teams to help everyone figure out what works and what doesn't in the live service game market. Destiny has racked up its fair share of controversies after all, especially around vaulted content.
Multiplatform: Sony already announced its intentions to invest in live service games and diversify its games across multiple platforms, such as PC and mobile. Bungie will be one of the keystones of this strategy.