Phil Spencer says the console war is over
Talkative Xbox head honcho Phil Spencer says brand tribalism is a big problem in the games industry, and says it’s the kind of thing that could drive him away from the business.
He doesn't really think that the major platforms are even competing against each other as much as their own self-destructive tendencies: “We’re in the entertainment business. The biggest competitor we have is apathy over the products and services, games that we build,” Spencer told The Verge.
No deathmatch: “We know there are millions and millions of people that are going to end up with a Switch, a PlayStation, and an Xbox in their home. Those are great customers.” Spencer doesn't regard the industry as a zero-sum game where the winner takes all and thinks a dynamic like that would hurt everyone, especially the customers.
Friendly rivals: He added that Microsoft doesn't see Sony as an opponent, since they are actually “a partner of ours, frankly, in a lot of different places.” In other words, there isn't really any console war and Spencer is tired of the concept: “I just really despise it.”